A quintessential residence of sophisticated community
that delivers enchanting experiences and breathes life into living.

A place where dreams are actualized,
and aesthetics arise beyond the ordinary.

About La Clef

La Clef, a cherished property under The Crest Collection within The Ascott Limited’s portfolio, reveals a rich history steeped in luxury and sophistication, dating back to 2016 in France. With iconic historical properties in Paris

such as La Clef Tour Eiffel Paris, a 19th-century Haussmannian-style building seamlessly blending Parisian elegance with postmodernist design by architect Ricardo Bofill; La Clef Louvre Paris, a beautiful work of art with Gothic and Art Nouveau styles listed as a conservation building by Bâtiments de France; and La Clef Champs-Élysées Paris, a residence built by the Hennessy family in 1907 preserving its Haussmannian charm in the prestigious eighth district-La Clef has become synonymous with a commitment to preserving heritage, embodying exquisite design, and offering a quintessential lifestyle experience.

Now, for the first time, the legacy extends to the vibrant city of Bangkok with the upcoming La Clef Bangkok by The Crest Collection-a blend of design elements – inspired by the Thai locale and the brand’s French heritage.

La Clef Bangkok by The Crest Collection is a luxury serviced residence located in the vibrant Sukhumvit district of Bangkok, in close proximity to BTS Thong Lo station.The property offers 115 meticulously designed units, ranging from studios to two-bedrooms, seamlessly blending Thai and French influences with modern sophistication.


Iconic residences above La Clef Bangkok by the Crest Collection with 56 meticulously appointed freehold units. Exclusive à la carte services by curated Michelin-starred chefs and La Clef Bangkok by the Crest Collection.

Defining The Modern Elegance

The spacious residential units offer both top-notch design and functionality,
incorporating materials that elevate luxury in
Thai-French contemporary aesthetics. This ensures effortless comforts and
living experiences that inspires pleasure in the art of living.

The Residences 38 features a collection of carefully appointed unit types ranging
from one to four bedroom suites, offering nothing short of absolute prestige
and sophistication amidst the urban setting.

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Architecture Concept Design:
ACPV ARCHITECTS Antonio Citterio Patricia Viel

ACPV ARCHITECTS Antonio Citterio Patricia Viel is an international collective with the aim of nurturing shared well-being through unique, high-profile architectural solutions worldwide.

Founded in 2000 by Antonio Citterio and Patricia Viel, the studios is currently enhanced by the creativity of more than 180 professionals and the leadership of 10 partners. From urban planning to residential and mixed-use developments, from corporate campuses to public buildings and hotels, each ACPV ARCHITECTS project embodies a new vision where nature and the noblest human aspirations can find new centrality.

Recent projects include luxury hotels in Europe, China, and the Middle East, NOVE – an office building in Munich (Germany) – Arte, a residential condominium in Miami (US), ENEL’s HQ in Rome, and La Bella Vita high-rise in Taichung (Taiwan).

The developers of The Residences 38 are

BTS Group, Rabbit Holdings. And Managed by Ananda Development

The developers of The Residences 38 are

BTS Group, Rabbit Holdings. And Managed by Ananda Development

BTS Group is a multi-industry holdings company, engaged in several businesses under the 3M strategy: MOVE (mass transit), MIX (O2O Marketing solutions and functional data marketplace) and MATCH (partnerships). The Group leverages its proprietary transport, media network, and investment partnerships, notably through Rabbit Holdings (businesses include financial services and investments in real estate) to amplify value for the Group and its partners. In addition, BTS Group has built then expanded its businesses with the aim to becoming “a solutions company” sharing our platform together with unique and useable data to accommodate borderless expansion.

Rabbit Holdings is a leading investment firm that specialises in the financial services sector and related businesses such as insurance and real estate investment. The Company has a notable history of successful ventures within real estate development and investment, particularly in the hotels and residential sectors. Drawing upon its past expertise, Rabbit Holdings has forged strategic alliances with key players in the real estate sector, to capitalise on opportunities and strengthen its position in the market. At present, Rabbit Holdings has strategically pivoted to fully focus on the high-return and resilient financial services industry, allowing Rabbit Holdings to expand its portfolio and leveraging the partnerships under BTS Group’s innovative 3M (MOVE, MIX, and MATCH) strategy.

Ananda Development Company Limited is Thailand’s leading mass transit real estate developer that offers urban living solutions through condominiums, homes, and townhomes, as well as elegantly designed residential properties known for cutting-edge design and innovative urban living solutions. As a new affiliated company of Ananda Development, Anvinest Development Partners is a real estate development services and management consultancy firm. By partnering with land owners, Anvinest bring a total solution for real estate development in land acquisition, project development, sales and marketing, project management, and financial control. Anvinest turns available lands into revenue streams.

Perfectly Connected

Located in one of the most prestigious areas of Bangkok, with easy access to the main Sukhumvit Road and the Thong Lo Skytrain station, and a myriad of offerings catering to every lifestyle.

Thonglor is a well-connected base 

for Bangkok and Beyond


Contact us

R38_Logotype_7 (1)

Soi Sukhumvit 38, Sukhumvit Road, Phra Khanong Sub-district, Klong toey District, Bangkok Province

© 2023 Ananda Development Public Company Limited.

Project Owner : PRIME AREA 38 CO., LTD. Office Location 21, TST Tower, Soi Choei Phuang, Viphavadi-Rangsit Road, Chomphon, Chatuchak, Bangkok